SKT Welfare Cookie policy (2026 Compliance)

1. Introduction

This Cookie Policy explains how SKT Welfare uses cookies and similar technologies (pixels, tags) on our website. It should be read alongside our Privacy Notice.

Cookies help websites function, improve user experience, and provide insights into how our website is used.

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2. How We Use Cookies

We use cookies to:

• Ensure the website functions properly
• Process donations securely
• Analyse website performance
• Deliver relevant advertising and measure effectiveness

We will only place non-essential cookies (analytics and advertising) on your device with your explicit consent.

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3. Cookie Consent

When you visit our website, you will be presented with a cookie banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Manage your preferences

You can withdraw or change your consent at any time via the cookie banner or your browser settings.

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4. Essential Cookies (Strictly Necessary)

• session_id (SKT Welfare): Maintains user session and donation process; expires at end of session.
• cookie_consent (SKT Welfare / CMP): Stores your cookie preferences; retention: 6 months.

These cookies are required for the website to function and cannot be disabled.

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5. Analytics Cookies

• _ga (Google Analytics): Distinguishes users; retention: 2 years.
• ga* (Google Analytics): Session state tracking; retention: 2 years.
• _gid (Google Analytics): Distinguishes users; retention: 24 hours.
• _gat (Google Analytics): Throttles request rate; retention: 1 minute.

These cookies collect anonymous usage data and are only set with your consent.

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6. Advertising & Targeting Cookies

• _gcl_au (Google Ads): Stores ad click information for conversion tracking; retention: 90 days.
• _gcl_aw (Google Ads): Tracks ad conversions; retention: 90 days.
• _gcl_dc (Google Ads): Supports Display & Video 360 integration; retention: 90 days.
• IDE (Google DoubleClick): Personalised advertising; retention: 13 months.
• test_cookie (Google): Checks browser cookie support; retention: 15 minutes.

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7. Google Tags & Tracking Technologies

• Google Tag Manager: Manages scripts and tracking tags; collects technical data; essential/conditional.
• Google Ads Conversion Tracking: Measures ad conversions; collects usage and technical data; advertising.
• Google Remarketing Tag: Shows ads to previous visitors; collects behavioural data; advertising.
• Consent Mode v2: Adjusts tracking based on consent; collects consent signals; essential.

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8. Enhanced Conversions (Optional)

Where you provide personal data (e.g., donation forms), we may share securely hashed data (like email addresses) with Google to improve conversion tracking. This is only done with consent, and data is hashed before sharing.

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9. International Data Transfers

Some cookies and tracking tools (like Google services) may process personal data outside the UK, including in the US.

We ensure safeguards such as:

• UK International Data Transfer Agreement (IDTA)
• Standard Contractual Clauses (SCCs) with UK Addendum

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10. Managing Cookies

You can manage cookies in the following ways:

• On our website: Use the cookie banner to accept, reject, or customise cookies.
• Via your browser: Block or delete cookies through browser settings.
• Google Ads: Control personalised ads at https://adssettings.google.com

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11. Impact of Disabling Cookies

If you disable cookies:

• Some website features (e.g., donations) may not work properly
• You may see less relevant advertising

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12. Changes to This Cookie Policy

We review this policy regularly to maintain compliance.

Last updated: April 2026